getting the right cta on your website will make the difference between a good seo

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Reason #3: Click-Through Rate (CTR) Testing

AdWords gives you the chance to manipulate the main ad title (blue title text) and the descriptive text in your ad. You can experiment with ad copy to optimize your text ads’ click-through rate (CTR). CTR is thought by many to be a major ranking factor in organic search, so your AdWords testing in live ads can further optimize the page title and meta descriptions on your web pages. Higher organic click through rates correlate to higher ranking results on Google.

Reason #4: Call to Action Testing

AdWords may be the best way to test the call-to-action (CTA) triggers on your website.99 For example, we like to offer free eBooks on our websites, many of which are available at:

http://DuctTapePublishing.com

With AdWords, we can test eBook giveaways with PPC ads to see which eBooks convert better than others, then pick the one that gets the most sign ups. Getting the right CTA on your website will make the difference between a good SEO campaign and a great one.

How to Use AdWords to Crush Your Competition

Pay-per-click advertising is a great way to hit your competition quickly and where it hurts — in their market share. The beauty of AdWords is that you can immediately get search engine visibility for the best keyword searches, and you are guaranteed to get the top spot if you pay for it.

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