Each person is responsible for whatever content is in their column

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But for just $10 a month*, CoSchedule is one of the most powerful, versatile, and valuable tools you can have in your content marketing arsenal.

Calendar models

There are two different ways that you can organize your calendar.

It can be tough to grasp and understand the features and functions of each of these calendars at first glance. But at the end of this chapter I’ll share templates for both with video tutorials that can show you how both of these work in action.

Kanban style calendar

Imagine a whiteboard with three columns. The first column is titled “To do” the second “doing” and the third “done.” Trello is a digital version of this Kanban system (where each column on your imaginary whiteboard is a list in Trello) and it makes for a good model for editorial calendars.

The kanban style calendar uses a series of columns to mark the status of content in development. This style is good for a team with many specialists who each manage one part of the content. You may have a writer, a designer, and a social media marketer all on your content team. Each person is responsible for whatever content is in their column. With this system, each person will be able to better focus on what is relevant to them.

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